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What Is Digital Marketing? A Guide to Marketing in Today's Digital World

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    What Is Digital Marketing? A Guide to Marketing in Today's Digital World   Digital Marketing Define Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such d as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing. This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost alwa